To provide a girls lacrosse tournament experience that:
- Promotes the sport of lacrosse.
- Enables college coaches ease in recruiting.
- Gives back to the community.
Allows all participants and families to have a lot of fun. About Lax For The Cure™:
Lax For The Cure was the initial concept of Jessica Shoulberg, Mendham High School Coach, Director of STEPS Lacrosse and Director of the Lax By The Sea tournament. During the summer of 2007 The STEPS Lacrosse club had 3 mothers fighting breast cancer. Jessica’s concept came from the notion that with the growth of girls lacrosse and summer tournament circuit, that an opportunity presented itself to start a tournament that would meet the ideals of players, parents, clubs, and college coaches. The goal was to ultimately find a way to raise funds and awareness for the fight against breast cancer.
Jessica’s husband, Charlie Shoulberg, founder of STEPS Lacrosse, Asst. GM Men’s US National Team, Director of Lax By The Sea tournament, immediately began work and research. Initial contacts with The Susan G. Komen For The Cure Foundation were extremely positive; with the exception that anything “For The Cure” was trademarked and reserved for donors of at least $250,000. After extensive discussions of the concept that one of the fastest growing demographics of well educated, motivated, and pro-active young women are playing lacrosse, Komen agreed that Lax For The Cure was a tremendous concept.
Charlie Shoulberg immediately approached K.C. and Deanna Knobloch of Moorestown High School and South Jersey Select Lacrosse Club. After years of being on field rivals with mutual respect for each other’s programs, K.C. and Charlie have always discussed ways of raising the bar for their respective programs.
Nancy G. Brinker promised her dying sister, Susan G. Komen, that she would do
everything in her power to end breast cancer forever.
In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.